Over the past 14 years of conducting these interviews, as well as sitting in the coaches chair for the past 6, I’ve observed what works and what doesn’t when it comes to making the most out of your subscription.

What DOESN’T work;

Unexpected mail, email or dropping off the interview without first listening to it personally.

Bad idea. You’re better off doing nothing than taking that approach.

What DOES work;

1) Listen to the interview personally. Preferably twice. If you’re driving or working out, your mind wanders and you’ll miss things. The second time through is the “clean up” effort and you’re likely to pick up on things you missed the first time.

2) Set the expectation. Whether in an email, note card or live in front of the agent, something along the lines of the following script dramatically changes the receptivity to the interview;

“Hi Bob (only to be used if the agent’s name is Bob), I’m looking forward to talking to you about this month’s interview with Randy the Realtor. I loved the way the he is generating business through charitable events in his market – I’ll look forward to talking to you about it. When do you think you’ll be able to listen to it?” (shut up and wait for the answer…tie them down).